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As the annual event in the field of home appliances and consumer electronics, China Home Appliances and Consumer Electronics Expo (AWE) was held in Shanghai New International Expo Center from March 8th to March 11th, 2018. Advocating "smart home + intelligent manufacturing" as the core of the dual-smart strategy, Midea Group's high-tech products with high-profile design, cutting-edge technology, advanced experience at the show site won high recognition.
Under the background of the downturn in the environment, the increasingly fierce competition in the industry, and the surge in demand personalization, Midea's washing machines have always been committed to technological innovation and product iteration of high-end products, and continue to promote the upgrading of product structure, focusing on “product leadership, efficiency drive, global operation”. "The main axis of the group strategy, focusing on users to do a good job, and continue to deepen business transformation. In the 20th AWE scene, the SIA smart speed inverter motor equipped with the high-end model of the US washing machine is an important part of brand differentiation with cold water washing, double-drive technology, one-button easy washing, neat steaming, and i-clean cleaning. It is also a powerful illustration of the landing group strategy.
Carefully solve pain points for users, and technically rewrite industry standards
If the compressor is the heart of the air conditioner, then the motor is the heart of the washing machine, directly related to the quality of the product and the level of user experience. In the era of consumption upgrade, the demand for a washing machine by users has long been no longer limited to simple washing and drying functions, such as thorough cleaning, stable operation, low noise, safety and reliability, and intelligent humanity, which are essential for the current high-end washing machine to stand on the market. element. Suspend suspension, Intelligent intelligence, Accelerated acceleration, three words can accurately describe the superior performance of the beautiful SIA smart speed inverter motor.
The washing machine is known as one of the 100 greatest inventions in history. Since the emergence of the motor direct drive washing machine in the 1990s, it has experienced the iterative process of fixed speed motor-serial motor-direct drive frequency conversion-BLDC motor. The fixed speed motor to the series motor greatly improves the decontamination ability of the washing machine, but the noise problem has always existed. The development of direct drive motors to BLDC motors helped the washing machine overcome the problem of loud and unstable noise. However, this still stays on the surface and can't be completely cleaned. Especially when the drum washing machine is dehydrated at high speed, it is accompanied by the disadvantages of noise and machine shift, which greatly reduces the user experience. It is the brand of many washing machines and users for many years. Pain points".
SIA intelligent speed variable frequency motor can make the motor drive roller reach dehydration 1600 rpm and continue high speed and stable operation. It is more than double efficient than ordinary DD direct drive motor, and the drying speed is increased by 20%. This fast speed refreshes the industry standard and is The only industry. It is still remembered that in the Nanjing Suning store in early February of 2018, the US roller fast cleaning 1405 series can still stand on one foot, stable as Taishan, quiet and silent, causing the public and peers to marvel at the washing speed of 1400 rpm, and configure SIA intelligent speed inverter motor. The beautiful washing machine, the inner idle speed and the external stability, once again detonated the 2018AWE scene.
Enjoy the beautiful life and perfect the high-end laundry ecosystem
The beauty of the washing machine hopes to create a quality life for the user, not only in the fast, but also in the user's comfort, fresh and quiet, free to live. SIA's smart speed inverter motor is the most convincing to the peers. It keeps the high speed and quietly cleans the laundry. The user seems to be in a super sports car, and only enjoy the infinite scenery with one click.
It is understood that SIA intelligent speed variable frequency motor can accurately calculate the washing weight, fabric material and match different washing speeds in different washing stages during the washing stage, just like the Swiss watch's movement is precise and automatically adjusted at the same time. SIA smart speed inverter motor achieves gentle protection at low speed, medium-speed clothing is beaten, and high-speed penetrating water flow ensures high-efficiency removal of stains on clothes to achieve optimal washing effect.
The SIA Smart Speed Variable Frequency Motor plays a more important role in the rinsing phase. Many people recognize whether the clothes are cleaned by the presence of stains on the clothes, but ignore the invisible washing solvent residue on the clothes in the washing stage. The SIA intelligent speed variable frequency motor, through the rinsing stage 1600 rpm dehydration speed, the washing solvent residue on the clothes is more thoroughly cleaned. Let the clothes be truly clean. At the same time, in the dehydration stage, because of the higher dehydration rate, the drying time of the clothes is reduced, the clothes are less in contact with the dust in the air, and the allergens are reduced. SIA's intelligent speed inverter motor cooperates with sophisticated shock absorption and part-loading systems to help the US washing machine complete the qualitative leap from washing to thorough cleaning. The user feels that the motor is guaranteed for ten years and fully demonstrates the brand. Commitment to consumers, confidence in product strength.
BLDC motor has become the largest form of motor used in the washing machine industry. It is the standard of motor selection for international first-line brand products such as Minor, Siemens and Bosch. According to the data of authoritative third-party organizations, the US brand purchase volume is among the best. In 2017, the US Department of Washing Machine and Suning Tesco and other mainstream platforms have signed large orders, aiming at the high-end field, fully exploiting the dividends in the washing machine segment, and working hard to improve the smart ecology of high-end washing machines and lead the development trend of the washing machine market structure.
As the domestic washing machine market evolves from an incremental phase to a stock competition cycle, the demand for product replacement is becoming dominant. SIA Smart Speed Variable Frequency Motor is undoubtedly a milestone product in the field of washing machine motor. It has increased the weight of the product and technology innovation to create consumer demand, and continues to build endogenous growth momentum.
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